Board of Directors

Board of Directors

The Board of Directors of Trig Social Media AB comprises of four ordinary members, including the Chairman.

Mr. Matthew Connelly, Chairman of the Board 

Matthew Connelly has been marketing online since 1999. His passion for generating free traffic drew him initially to SEO (search engine optimization), and is considered among industry insiders as one of the “founders” of SEO and online marketing as a whole.

Matthew participated in the very first “System” Internet Marketing conference in 2002 and has been friends with many of the early “doers” in the Internet Marketing field since. With his passion for marketing and technology, Matthew has been able to tie the two together and leverage it to generate income for his businesses as well as for his clients.

Matthew’s training and foundation is backed on Direct Marketing principles, where each advertising dollar spent should not only return more, but also build a database and foundation for a company to grow its business.

Over the years, Matthew has built many complicated software programs resulting in millions of registered users over various networks. Matthew will bring his software and marketing experience to Trig.

Mr. Wayne Lochner, Member

Wayne is an experienced Entrepreneur across Finance, Technology, Telecoms, Gambling and Media. This experience has been through small, medium and large companies in most major financial centers, Stock market listed and unlisted, IPO and MBO, Acquisition and Disposal.

1975 – 1990 Mercantile House Holdings. CEO Hatori Marshall Japan

1990 -1995 MAI PLC . Chairman Asia Pacific Harlow/Ueda/Butler

1995- 2002 Affinity Internet Holdings PLC Founder and CEO

2003 – 2008 Betbrokers PLC Founder and Chairman

2008 -2009 Advisor Centaur Sports Fund Management (Sports Gambling Fund)

2008 to 2013 Director -CarbonAdvisoryGroupPLC. (Green technologies)

2009 to 2013 – Sports Management Group Ltd.

2008 to 2016 – Chairman Upad Ltd (online tenant and landlord matching)

Current Directorships –

2012 to Present co- Founder and Director – Fantrac Ltd.

( Celebrity Social Media )

2012 to Present Chairman SMS Ltd.

( SMS SAAS solutions for Stadium owners and Bookmakers)

2009 to Present Director – Ubitrac Ltd

( Location Based Services)

Awarded ‘London’s E-Business Entrepreneur of the Year’.

President of the Royal Society of St. George, Tokyo and Yokohama, 1987/88.

Appeal Board of the St. Barts Hospital ‘Cancer Centre of Excellence’

for the three years which raised in excess of £13 million pounds towards the re-development of their Breast Cancer Centre of Excellence.2000/2003

Appeal Board of the Natural History Museum raising £65 million for the new Darwin 2 Centre.2003/2006

Appeal Board of the London City branch of Help the Aged – raising the profile of the Charity with the major institutions operating in the City of London.2005/2006

Appeal Board Interim Chairman – Institute of Imagination – 2013 to Present.

Mr. Joao de Saldanha, Member

João graduated in hotel and tourism management from Centre International de Glion in Switzerland in the 80’s and worked for over 10 years in management positions in the hospitality industry as well as in the fast food industry, in franchise development. During his career, João has lived in several countries and now is based in Portugal, his home country.

Fluent in 5 different languages – Portuguese, French, English, Spanish and Greek – João also gets by in Italian and German. Since 2002, João has built large international sales organizations with thousands of distributors and hundreds of thousands of clients. João believes that The Angel Business Club is an outstanding opportunity for all people to build a solid high growth potential portfolio and participate in the growth of exciting companies

Mr. Alberto Cuéllar, Member

Marketing Management in Brooks & Tod´s Associated Co. St. Louis (Missouri). (August 1989-May 1992).

Management and Marketing, administration in Surco Alimentaria S.A. Co. Dealing with delivery of food products. Family Co. (June1992-Feb 2005).

Management, Administration and Marketing for Xiamen Importaciones S.L. Building materials from China. (April 2005-June 2008).

Family Co. – Management, Administration and Marketing for Troulo S.A. Delivery of frozen foods. (July 2008-June 2012). –

Health Insurance Co. Dealing with comercial teams, following achivements. ASISA health Co (Sept. 2013-June 2014).

Trig. On deputy manager (Setp. 2014-Sept. 2015).

Family Real State Co. Since 2006, and up to Feb. 2017, I have been helping in different tasks. Management, land studies, etc…


Mr. Anthony Norman
Managing Director
Phone: +46 (0) 40-60 60 284